Mr. Jan Paul Bethke, a leading German importer of Sri Lankan fruits and tea, urged Sri Lankan Agri-product exporters to practice effective and superior packaging if they are to be successful in terms of capturing markets in Europe.“If you package your product well, include a QR code (incorporating extensive details such as the farmer who grew products), and convey a personalised story, customers in advanced markets such as Germany and Europe would develop an affinity with your products”, Bethke noted. He made these remarks at a forum organised by the Sri Lanka Export Development Board (EDB) on packaging and value addition strategies to enhance Sri Lanka’s Agri-product exports to Germany on 12thJanuary 2022, in coordination with the Embassy of Sri Lanka in Germany.