Sri Lanka has been again represented prominently at the ITB Berlin, the world's leading travel trade show taking place every year in the German capital. More than 174,000 visitors, among them 114,000 trade visitors, and 11,000 represented companies including tour operators, booking engines, destinations, airlines, hotels and car rental companies from 189 countries participated in the ITB. The ITB Berlin enjoys worldwide media recognition and offers comprehensive support for all marketing questions of exhibitors. In addition, the world's largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tanks of the global tourism industry.