Sri Lanka's Ambassador to Germany Sarrath Upali Kongahage said that leading journals such as Lonely Planet, National Geographic and a number of other international travel magazines had extended massive coverage to Sri Lanka as a top destination in Asia, but we need to capitalise on those kudos and ensure wider publicity with such articles abroad for the country's tourism product.
It is no point in repeating them in the Sri Lankan media if we are to gain international milage, he pointed out. "Sri Lanka is a paradise,but we must promote the country and its tourist attractions. It is one of the most peaceful and charming countries that a holidaymaker can visit and we must make it known to the world," he said.
The Ambassador speaking at the ITB Berlin 2013 said that the private sector should make a concerted effort in conducting aggressive promotions though some companies do it individually. "We are quite happy with the way things are happening and the Sri Lanka Embassy in Germany have conducted a series of promotions here to attract the German holidaymakers to Sri Lanka and they have been quite successful," he said.