During the October festival in Munich, a taxi campaign was launched by the Embassy of Sri Lanka in Berlin in collaboration with Sri Lanka Tourism Promotion Bureau in Colombo. Purpose of this project was to promote Sri Lanka as a destination for Tourism with unique aspects. The campaign was implemented by the local advertising agency 2 Men Group. October festival is being held annually in Munich, which is visited by millions of people not only from various parts of Germany but from many other neighbouring countries as well. This time it was held from 22nd September to 07th October. Estimation of the visitors of 2012 is 6,9 million.